What Is Real Estate Coaching?


Are you brave enough to go out on your own? Then you’re going to need a mentor who took the risk and lived to tell the tale.  Real estate coaching is guidance in real estate and business from an experienced REALTOR®

It is knowledge in building a sales funnel and becoming a savvy online marketer. It is interpersonal instincts passed on. Real estate coaching will provide you with a holistic plan for business growth.

My name is Bill Foss and I started my real estate career without the benefit of a college degree. But I had a lot of grit and determination, and I became the Vice President of Personnel for what grew to become a multi-location regional home center.  

After this I went on to enjoy success in real estate investing realm as well. And I decided that I wanted to help others realize the dreams.  Let me show you the way I did it. 

What is the Value of Real Estate Coaching?

Here are a few benefits you will receive by employing me as your mentor:

  • Experience: From an already established REALTOR®
  • Access:  To the real estate community. No REALTOR® should be an island. Take it from me – it doesn’t work.
  • Motivation: A kick in the pants coming from a caring place.

Experience: You’ll have the benefit of learning from my wins – and losses. You might ask for advice from successful friends and colleagues. They’ll tell you that they worked night and day and then success appeared. 

But there’s a gap here – the details are missing.  The guidance of a mentor who has been there and will give you a detailed road map.  More important, I will give you the keys to put it in place. 

Access: You will gain an all-access pass to a community. Over the past forty years, I have built a mature ecosystem of savvy colleagues.  So you will not only have me, but access to the colleagues I respect most. 

Real estate is one of the most competitive professions, and connections are everything. So realtors need to establish strong connections within their chosen community.  Playing nice with leading contractors will give you important information about new developments. 

And finally, you need to lean on each other. It may sound contradictory to success, but other realtors are the only ones who actually get it. Forming informal partnerships with colleagues in different verticals will result in key referrals. I will give you the keys to the network I have already established – and from there you can build onto it.

Motivation: A coach is, in their very essence, a motivator.  Those who have passion for a subject, teach. They not only can, they also care. 

It would be very easy for me to retire and dedicate my golden years to sailing or golf.  But I decided to go into coaching because I genuinely like real estate. And I genuinely like people. And as a VP of Personnel, I learned a lot about them, and their desires.

What is the Right Time for Real Estate Coaching?

More than with any other business, timing is everything in real estate. So, when is it time for a real estate coach? When isn’t it? 

This industry tends to draw the independent type, but it also attracts the driven.  And driven people aren’t patient people – take it from me, I know how you feel. You’ve launched your business and you want to succeed – now.  

So you’re going to need a strategic and detailed plan of action, and this is where I come in. If your business is stagnating, it’s time to enlist backup.  And if you feel like you’re stagnating, don’t worry, because this means that you’re on the bubble. 

You’re restless, and that’s a good thing!  Now, you need that helping hand to give you the final push. In fact, there is an even better case for hiring a coach when you have some experience.  At this point, you are more likely to know what you want. And that allows us to start in a more productive place. 

Top Real Estate Coaches

Choosing the Right Real Estate Coach

A good realtor has a passion for finding people the best place to live.  A good mentor feels the same way and has the benefit of experience. They have a clear vision of what a good realtor is, and a clear plan for how to thus develop their mentee.  

Over the years I have learned to listen to the people, and discover what they actually want. And I have the business and leadership skill set to get on your page and help you to achieve your goals.  These are the key factors you should consider when seeking out a mentor:

Are they:

Adaptive?: I have rolled with a lot of punches – downturns and upturns. This has given me the instincts to pivot with the market.

Knowledgeable? I have come to have an in-depth understanding of the reasons behind my wins and losses.  I will lead you in the right direction and help you to avoid the pitfalls I fell into.

Resourceful: I have the: 

  • Relationships: Connections and databases.
  • Time: To put into developing you into an elite REALTOR®
  • Vision: To help you reach your goals.
  • Structure: I will provide a detailed roadmap for achieving our plan for your business.
  • Tech Savvy: This is of critical importance:  Your coach needs to have a pulse on the modern real estate market.  And I keep track of every latest tech and social media advance.

What is Real Estate Coaching in 2020?

A good real estate coach is tech-savvy.  Especially in 2020, because right now technology is pretty much all we have.  I will teach you how to position yourself online. I’ll show you how to build and manage your brand across all social media channels. 

I cannot stress enough – to be successful in real estate today, you need to have this particular ace in your pocket. This year’s lockdowns have only accelerated our preferences for online shopping. And there are few purchases more important to us than our homes.  

So you need to know where your target niche market is online. (ie: Instagram for Millenials, Facebook for Gen X, and LinkedIn for everyone).  You will want to identify the keywords that match their needs and ensure your page is the first hit. Then you need to map out a strategy to manage your online marketing across all channels. I will teach you how to do lead generation and relationship management in the technology age.

Real Estate Online Coaching

What are More Benefits of Real Estate Coaching:

For sustainable success in real estate, you need to know how to manage your finances. The ability to survive the lean times will give you personal financial freedom.  I have learned what does and doesn’t work.  

It can also be difficult to be accessible as a realtor while maintaining your privacy.  So I will teach you important strategies to protect yourself on social media.  Finally, you will have someone who cares about the success of your business. You can never have too many people in your corner!

In real estate coaching, the term “personalized plan” takes on a whole new meaning.  As a realtor, you need to have a personalized plan for each client. This is essential because everyone deserves to feel like an individual.  As my  client, I will treat you the same way. Together, we will develop and put in place a plan that works for you. 

If you’re ready to take the next step on your path to business success, call me, Bill Foss, at (978)-225-0398.  I’m looking forward to working with you. 

In case you can not view this video here, please click the link below to view What Is Real Estate Coaching? on my YouTube channel: https://youtu.be/VKF7gOargb8

Bill Foss

I love helping brave business people, those who take risks and place their future and financial wellbeing squarely on their own shoulders, to reach for their business potential in a way that supports their life vision!

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